In-store favorite Ulla Johnson makes feminine, bohemian pieces that are heavy on handcraft and special details. Accordingly, the Florence shape checks alllllll the boxes when it comes to femininity: voluminous ruffles at the sleeve and waist, pintucking at the skirt, a deep V neckline, hand-embroidered cotton poplin... you get the idea. It's finished with an optional tie belt to cinch the waist.